Thursday, November 15, 2018

Recap Lesson 

Name three purposes of commercial radio

  • To advertise to radio listeners a product or service 
  • Selling news cast

List three styles of commercial radio

  • Sports 
  • Shock
  • Humour 
  • Repetition 
  • Intertextuality 

List three persuasive devices used in commercial radio

  • Characters 
  • Narrative 
  • Music Sound 
  • Diegetic and Non diegetic 

List at least two regulators -  specify what they can do + why (Terms)

  • ASA Advertising Standards Authority 
  • Water Shed 
  • Ofcom- Remove or change advertise 
  • Radio Centre- Check all scripts before airing the information

Golden Rules

  • Inform
  • Persuade 
  • Sell





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