Recap Lesson 

Name three purposes of commercial radio

• To advertise to radio listeners a product or service 
• Selling news cast

List three styles of commercial radio

• Sports 
• Shock
• Humour 
• Repetition 
• Intertextuality 

List three persuasive devices used in commercial radio

• Characters 
• Narrative 
• Music Sound 
• Diegetic and Non diegetic 

List at least two regulators -  specify what they can do + why (Terms)

• ASA Advertising Standards Authority 
• Water Shed 
• Ofcom- Remove or change advertise 
• Radio Centre- Check all scripts before airing the information

Golden Rules

• Inform
• Persuade 
• Sell