Commercial Radio

Within this essay I will be going through the purpose within commercial radio as I will go through various examples, along with the advantage and disadvantage of a commercial radio.

Commercial radio is a format of marketing as this though the use of radio as companies often buy specific slots of time within the commercial of radio to advertise their service or product. As radio marketing consists of professional voicing as this form of advertising is audio only, as prescript must be written to be read by artist or celebrity often with background music. Radio stations often only make funding from advertising as other ways maybe being sponsored by a business. Radio stations give businesses identity to the public as they enhance their brand as it becomes cheaper than any TV marketing. As by doing research within your audience for your product or business you would know the best radio station to market your product or business as also the best times to market them to particular target market. As different radio stations apply to different target markets as different formats as well as some are more formal then others as often radio stations that are formal appeal to older groups.

Disadvantage within advertising through commercial radio is non-visualization of the product as when researching this I found out maturity of United Kingdom learn by visualization meaning marketing is better if the consumer can see it. Another disadvantage of marketing through commercial radio is that the listeners are there to tune into the talk or music as they often largely dislike marketing advertisements interrupting there music meaning they may not buy into the product or change radio stations.

Another purpose of Commercial Radio is to share information as many radio listeners are drivers as local radios often share traffic and incidents reports within the area as they recommend avoid those areas for all their listeners.